1. What information do we collect from you?
2. How do we use the information we collect?
3. Do we use cookies or other passive collection tools?

To simply browse our Websites, we do not ask you to provide any information. However, if you wish to participate in many of the features and services the Fighting Cock Websites and brands have to offer, we may ask you to provide certain personal and/or demographic information. Personal information (as used in this Privacy Policy) refers to any information that can be used to personally identify you or contact you online or offline. This may include, for example, your name, postal address, e-mail address, phone number ('personally identifiable information') as well as other non-personally identifiable information or demographic information such as your date of birth, age, gender, habits or preferences when such information is tied to your personally identifiable information (collectively, 'personal information').

Personal information is only collected with your knowledge (i.e., if you voluntarily provide it to us through one of the many online forms available on the FC Websites) and will usually take the form of:

• Registration or sign-up on a FC Website ('general website registration');
• Sign up for a newsletter that is specific to an event, product, or website and that is not included under general website registration;
• Sweepstakes, contests, or other promotions;
• Surveys and polls;
• Message boards and other interactive activities;
• Purchasing FC through one of our online stores;
• Feedback, questions, or comments through one of our Contact forms
• Information submitted in a business capacity (e.g., resumes, media requests, etc.);
• Signing up a friend to participate in product-specific campaigns; or,
• Any other request that requires the submission of personal information (e.g., Consumer Panel, Product Request, .Where to Buy,. etc.)
• Submission of Product Ideas

The types and amount of information collected for the features listed above will vary depending on the activity. The requested personal information may include: first and last name, email address, home address (including city and state), telephone number (work or home), and (for those purchasing products online) credit card information. For some activities, you may be asked to create a username and/or password and/or to provide additional, demographic information, including: (i) your age or date of birth, (ii) gender, (iii) frequency of use, purchase, and consumption of certain FC Products and/or other similar products, (iv) facts about your household or lifestyle, and/or, (v) other information relevant to the FC you.ve purchased or the specific Site which you are visiting (for example, if you are registering on nestlefamily.com, you may be asked to provide information about the children in your household, including their names, genders, and birthdates).

If demographic information is collected for an activity that also requires personal information, we may combine the demographic information with your personal information. Combining data allows us to customize the notices we send you and the content we provide you according to your interests and preferences.

Generally, all information collected is used for the purpose for which the information was collected or as otherwise identified at the point of collection or in this Privacy Policy. For example, if you sign up or register on a FC Website (.general website registration.), the information you provide is used to offer you the benefits and privileges that typically come along with registration. This may include access to and use of exclusive or personalized content or activities on the FC Websites (e.g., message boards, upload features, personalized recipe boxes, etc.), participation in special events and promotions (contests, sweepstakes, coupons, etc.), and the ability to receive the communications or marketing material you select at the time of registration or that automatically come with your registration. Similarly, if you contact us via an online contact form or through one of our Ask the Expert features, your information is used to respond to your inquiry or comment, and in some instances, post the answers to your question in anonymous form on the relevant Website. And, of course, any credit card information you provide us is used to fulfill and process your online purchases.

When registering or providing information on our Sites, you may also be given the option (through a check box or otherwise) to have your information used for an activity or service different from the primary activity or service that you are requesting. For example, if you are signing up for a contest or other promotion, you may also be able to sign up for newsletters or alerts from the Site hosting the promotion or from other FC Sites or products. If you choose to receive these additional services, FC will use your information to provide them to you.

From time to time, we are approached by reputable third party companies and organizations that provide products or services that we believe may be of interest to you. To extend these products or services to you, we may use your personal information (e.g., email address) to send out notices on their behalf. We see this as a value-added service helping you find useful products or services. Our goal is to limit the notices and communications to those that we think you would appreciate receiving. Please note that all such mailings come strictly from FC and your personal information is not shared with these other companies.

We may also use your personal and/or demographic information for our internal marketing and demographic studies, so we can constantly improve, personalize, and customize the products and services we provide you and to better meet your needs. This may include occasionally combining, updating, or otherwise enhancing the personal information collected through a FC Website with data we receive from outside records or third parties.

The following provides additional information about certain features on our Websites:

• Newsletters and Email
  
  If you provide us your email address and/or mailing address (whether as part of our general website registration or for a specific newsletter or communication), the contact information you provide will be used to send you the specific newsletter, communication, or literature requested. In addition, you may receive communications introducing you to other FC or Websites. These materials may come in the form of regular mail or email, depending on the Site you register on and the information you provide during registration.
  
  We may also use your email address to send you transactional or administrative communications (e.g., confirmation email when you purchase a product online or when you sign up for, or unsubscribe from, a specific registration or activity), as well as certain service-related announcements (e.g., notices about updates to our Privacy Policy, discontinued features or programs on our Websites, changes to our online services or technical support policies, or other related changes). Collectively, these types of communications are referred to in this Privacy Policy as .Administrative Communications..
  
  
• Sweepstakes, Contests, and Promotions
  
  To enter an online sweepstakes, contest, or other promotion (collectively, .Promotions.), you may be required to first register on a FC Website. The information collected as part of a Promotion is used to determine your eligibility, notify you whether you are a winner, and/or fulfill and deliver prizes. If you are a winner, certain information about you (such as your name and picture) may get posted to the relevant FC Website. If children under 13 are allowed to participate in a Promotion, we first obtain parental consent, if required.
  
  For more information about FC Promotions, please see the official rules or details posted with the specific Promotion.
  
  
• Surveys and Polls
  
  There are two types of surveys or polls that may be conducted on the FC Websites. One is where purely demographic or survey information (e.g., age, gender, household information, and other interests, etc.) is requested and the information is not linked to any personally identifiable information about you. In other cases (such as during account registration), we may collect this same information and combine it with your personally identifiable information. If children under 13 are allowed to participate in surveys or polls that collect or are linked to personally identifiable information, a parent's prior verifiable consent will be obtained.
  
  
• Message boards and other interactive features
  
  We may provide interactive features that allow you to post or publish messages, stories, pictures, or artwork on our Websites. Although we strive to protect those who use and participate in these activities, we encourage you to be wary of giving out personal information or images about yourself in public areas such as on a message board or other online community-type feature. Such information can be collected and used by people you don't know. As such, we cannot guarantee the security and privacy of, and are not responsible for, any information you post in these areas. Your use of these features is at your own risk.
  
  Please note that if we choose to post a picture or message that you provide us through one of these features, we may post, along with the picture or message, certain non-personal information about you, such as your username, first name, first initial of your last name, and/or city and state of residence.
  
  
• Purchasing FC online
  
  Some of our Sites may allow you to purchase FC through an online store operated by FC or by a vendor on our behalf ('FC Online Store'), while other FC Websites may provide links to unaffiliated third party sites that sell FC. If you are purchasing a product through a FC Online Store, you will be asked to provide your credit card information, including credit card number and billing and shipping addresses, as well as other basic contact information (e.g., phone, email address). This information is used to fulfill your purchase and confirm your order.
  
  If the online store you are visiting is operated by an unaffiliated third party, we may provide you a direct link to the third party store for your convenience. Please note, however, that these sites are not operated by FC and are not covered by this Privacy Policy. We are selective in who we choose to partner with to sell FC online and we will strive to work with online retailers who (like ourselves) use industry-standard encryption when collecting and processing orders through their websites. This helps prevent unauthorized electronic access to sensitive financial information, such as your credit card number. We encourage you to read the privacy policy of the online store you are visiting before sharing any personal information such as your credit card number.
  
  

We use cookies to improve the use and functionality of our Websites. A "cookie" is a small file or record-keeping device that websites often store on a user's computer. Storage of cookies on your system provides an easy and convenient way for us to personalize or enhance your experience on our Websites and to make your next visit more enjoyable. For example, cookies may remember the content you previously viewed on our Sites or the email address and password you provided when registering during an earlier visit to our Sites. Cookies may also remember items you have previously placed in your shopping cart while visiting a FC Online Store. Using cookies, therefore, may allow us to serve you content tailored to your interests and save you the time of having to re-register or re-enter information when you re-visit our Sites or try to access certain member-only sections. On some Sites, cookies enable us to store your favorite recipes, activities, points or high scores. We may also use cookies to lockout underage users from certain activities. We do not use cookies to collect personal information such as your name; however, we may link information contained in a cookie to personal information collected from you by other means (e.g., general website registration). You can always disable cookies or set your browser to alert you when cookies are being sent to your computer; however, if you do so, you may not be able to register on our Site or use other features that require registration or the collection of information.

We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our Sites to certain users, and, (iv) better understand how our Sites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

We (or a vendor on our behalf) may collect information in the form of logs - files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user's browser type and operating system, (ii) information about a user's session (such as the URL they came from, the date and time they visited our Site, and which pages they've viewed on our site and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.

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